Starting an e-Commerce store can be hard, but thankfully it’s not something that hasn’t been done before. Starting an e-Commerce store is a tried and true way to draw customers to niche markets, and is the go-to for hobbyists and enthusiasts.
Not every e-Commerce store will be successful by that feature alone, in fact if you rely solely on that you will find yourself failing and fast. It is useful to look at the success of others and learn from it. Keep in mind however that every business is different and you will need to adapt to your own market.
Know your market:
Every business has a target market. This is true no matter where you go, and knowing that market will make the difference between profit and bankruptcy. Each market has its own interests, features and quirks. It is your job to learn and make the most of a given market and hopefully keep the lights on.
One company that has learned its target audience well is Snaptotes. They sell personalized totes, bags and purses with a custom image applied to them. This appeals specifically to new parents and grandparents who like to have a picture of their child or grandchild on something they use often. To this end, they sell totes, purses and handbags all which appeal to young parents who tend to carry around plenty of supplies for their child.
Stand out in your market:
Just as it is important to know your market and sell what your market demands, it is also important to stand out from the crowd. If you just do what another e-commerce store is doing, even if you are doing it cheaper or better, you will never take much of their customer base. To this end, you should look for a niche that is either not filled or distinguish yourself in an existing niche.
Snaptotes again distinguished themselves in the custom photo products industry by selling bags and purses of a very high quality. Most other custom photo products competitors use simple cheap and fragile items, whereas Snaptotes uses leather and offers a thirty-day replacement plan to ensure that their customer is completely satisfied with their purchase.
Focus on good customer interactions:
If your customers are dissatisfied, they will stop coming, but it’s worse than that, they may discourage their friends and family from buying from your store too. When you’re early on, you will not find that a single negative review will be cause for alarm, but getting complimentary reviews will help exponentially. A few good customer interactions can secure you evangelists early on, which will help to spread the word of your store and the business it receives as a result.
Snaptotes uses their ability to design your own purse as their own form of advertisement sense when people see something they like, they are likely to ask where they can get one for themselves. To further this point, they only get good press this way, since someone with a less than interesting tote wouldn’t be asked where they got it. The concept is interesting enough for online writers to blog about it as well, leading to more accessible and interesting descriptions.
Custom long range rifle is an American made gun. Gunware is an online firearm seller of custom long range rifles for sale geared for high accuracy with no tolerance, and tight, fit from barrel to action and custom made for individual needs. The components of the gun include:
- For long range target shooting, the muzzle brakes are allowed in competition.
- Flush cups front and rear for sling Cerakote finish on rings and metal parts Optics sold separately. The optics have a glass of high quality meant for getting accuracy. Effective scopes of high quality mounted rings provide clear light sight regardless of low or high magnification.
Clear optics are for reading the surroundings and shooting the target. Experienced gunsmiths will tell you that Rifle sights and Rangefinders are the most important accessory component you can invest in.
- The Stiller Tactical action design offers superb abilities to hunting with a hardened stainless steel insert aluminum body.
- The bottom metal has unscrupulous seating and feeding complete with smooth edges that will not snag your field jacket.
- Jewell trigger. The trigger mechanism is the brain and heart of a firearm.
- The recoil lugs transfer the recoil from the receiver to the stock, spreading the force of recoil over. Quality is Priority at Gunware; their experienced gunsmiths install single pin parallel coil lugs.
Here is what you should know when you want to buy a firearm online.
Is it Legal
It’s easy buying a gun online. The American law allows online gun purchase, but you have to be a federal firearms licensee. Federal law requires guns purchased online shipped to a licensed firearms dealer where the buyer can pick it up. Handgun, are sold to persons who are 21 years or older and to buy a shotgun or rifle, you must be 18 or older.
Where to search
Websites for gun auction are great ways to buy, used, new or rare guns from individual and dealers. With new sites published every couple of months, they are all the rage right now.
Auction sites rating systems help you see if the person you’re buying from is reputable. The sites have buyers and sellers. Judge the listing if they don’t have a rating system, example: if a seller has put work in it by giving a well-written description and a high-resolution firearm photo. Scammers are usually lazy.
Community websites often have a trade, sell, and buy sections. Listings that are quality are always a good sign; many people tend to be honest online because of their online social reputation.
It’s a good idea to use a transaction insurance, like paying through a service like Google Checkout PayPal or credit card. Don’t use a debit card
Locate an FFL dealer
Find a Federal Firearms License holder after you have picked your seller and a gun of your choice. An FFL-holder can either be a local gun store, sporting goods stores, and pawn shop holding a current FFL license. They will complete your transfer process.
Federal law prohibits directly shipping in a firearm unless you have a valid federal firearms license. Federal Firearms License holder does a background check on the recipient when they receive a firearm transfer. Depending on your state’s laws, there might be a waiting period, relatively pain-free process of buying guns online.
Are you tired to see that little “Made in China” label on everything you buy? From furniture to electronics, the Asian giant has stamped its know-how on everything we buy in America today, and clothing is a great part of their business. Whether you do your shopping on Amazon or in your local mall chances are whatever you get will have that label sewn or stuck to it.
Let’s take a look at shoes for example, a study made in September 2016, showed that 72% of shoes sold in America were made in China, this is the second highest item on the list, the first one being artificial Christmas light.
Still, there are some of us who want to buy local or American made. Guess what? Yes, we can! And it is even possible to do so online. All you have to do is type what you are looking for and add “American made”, this is what I did, I wanted to buy toddler shoes made in america so I wrote leather baby shoes american made, I had 49,200,000 matches for my request on Google, I bought handmade baby moccs for my niece.
I can see you frowning, don’t worry Etsy is not the only site to buy toddler shoes made in America, you are going to be surprised, a lot of people feel the same way you do about work conditions in other countries, protecting US jobs and let’s not forget being somewhat assured regarding the origins and treatment of the materials used.
My nephew was so jealous of his sister’s shoes that I decided to check if I could find online stores to buy from, so, I typed the same words I did before and took the time to scroll down Google’s results page and bought my little nephew his own pair of leather moccs.
For those who don’t have time to waste searching the internet for the right site I found a couple of list that I thought were right on target, I am sure there are many more out there but I liked these.
So here is the first link to a list of online stores and shoemakers that are US based:
USA Love List, the author even explains how some brands have several lines of shoes made outside the US and some that are made inside. She gives tips on how to check the difference and links to do your shopping online.
I found another article with the list of 100+ brands that create and sell American made products, in this list you will find shoes, furnitures, tools and many more items, the author also provides the links to shop online.
Of course, the price I paid for my little relatives shoes is not as competitive as some of the Chinese made shoes, yes some, let’s not forget that there is a huge amount of brandname shoes made outside of the land of the free that will cost you more than “homemade” and/or handmade baby moccs.
So, go on your computer, type the magic words made in America and shop for your “homemade” shoes, you’ll see there are great products out there, sure it’s going to take a little more time and maybe a little more money but you will feel so proud after.